The upcoming 4k TV releases are going to signal a new era in television in many different ways. Many people today are not even used to the way television episodes look without any digital alterations. A lot of shows that are from the era before digitization look painfully dated today, and their production values stand out in a media landscape in which everything can be viewed in perfect detail. The upcoming 4k TV releases may cause this cycle to repeat itself.
A lot of the television shows that look completely normal today may start to look laughably dated themselves, thanks to the increasing prevalence of 4k. However, 4k television releases are currently few and far between. It is possible that more and more 4k DVD box sets of television series will become available as 4k televisions themselves start becoming more popular. These two related trends will influence each other, and it won’t be possible to have one trend like this without the other.
Companies are always going to be taking risks whenever they release new DVD versions of anything. They are going to be manufacturing a lot of new items, and they have to count on the idea that their marketing strategies will have been successful enough to be profitable in the short-term and in the long-run. Of course, companies that don’t release enough of anything to meet demand are probably going to end up disappointing customers, which can also be a problem for them and the people who are loyal to their brands. The introduction of any new pieces of technology can be somewhat disruptive, even when it is in a field as seemingly benign as this, and even when the technology itself is extremely benign.
People have to purchase enough of the 4k monitors in order to signal that the business risk is worth taking for television networks and related companies. People will need these monitors in order to view the material in the first place, and releasing the DVDs at the early stages may not be profitable. While plenty of people try to jump on trends early, there is certainly such a thing as too early, which many people have learned the hard way.
Outlets like Netflix have less to risk when it comes to upcoming 4k TV releases. Netflix can present more of its shows in 4k without having to worry about its profit margins suffering as much, especially since people have to adopt the most expensive plan on Netflix in order to gain access to any material in 4k. Netflix doesn’t have many television series that are available in 4k at the moment, but this trend may change if they start to notice more and more subscriptions for the 4k option specifically. This will be a cultural indicator that they will respond to, and from there, they will release more television shows in 4k. Ultra HD is still in its early stages, but 4k is going to change modern media forever. People just need to help bolster the trends that will bring about that future.